Product Managers
3 to 7 years in, ready to move from execution to real product leadership.
Cohort 4 · January to March 2027
Welcome tothe room.
In this room, everyone listens and everyone speaks. Over eight live Saturdays you'll tackle real product cases, learn from practitioners who have done the job and build an AI Prod Partner shaped around how you work.
-- days until Saturday 23 January
What Prod Loop does
Eight weeks.
One room.
Real results.
Eight Saturdays that change how you think, how you lead and who you grow with.
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Build your product sense
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Learn to work with others
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Grow with a community of serious PMs
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Multiply your career
Who it is for
The right
people.
Cohorts are small. Everyone in the room should be someone others can learn from.
Founders
Shaping the product yourself and ready to make sharper calls with more confidence.
Tech Leads
Moving closer to product and want a structured, practical way to get there.
Customer Success Leads
Close to customers every day and ready to make the move into product.
What past members say
From the room.
I came here thinking I was a Product Manager. I left realising I have mostly been an executor.
If the original problem is wrong, you are just collecting salary and building the wrong thing.
I realised I cannot talk my way around problems anymore. I have to think clearly.
What you will learn
The curriculum.
Every Saturday from 23 January to 13 March 2027. Each week adds one case to your judgement and one skill to your AI Prod Partner.
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Week 1 · Saturday 23 January
Welcome and Community
Meet your cohort and your mentors. Map where you are as a PM, name the one thing you want to change by Week 8 and build the first version of your AI Prod Partner.
- Workshop
- Build your AI Prod Partner
- AI build
- Knows you, your product and your voice
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Week 2 · Saturday 30 January
Product Sense and Judgement
The shift from executor to leader. Find the problem under every request before you agree to build anything.
- Case
- Moover: The Feature Request Dilemma
- AI build
- Problem framer
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Week 3 · Saturday 6 February
Continuous Discovery
Find problems worth solving and keep finding them. Opportunity solution trees, weekly interviews, AI-assisted synthesis and a working prototype in 30 minutes.
- Case
- The Messaging Mystery
- AI build
- Synthesis and prototyping
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Week 4 · Saturday 13 February
Influence and Communication
Make people see what you see. Map your stakeholders, stack your evidence and walk into every room prepared.
- Case
- Learnly
- AI build
- Stakeholder prep
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Week 5 · Saturday 20 February
Product Strategy
Turn goals into choices. Use the 5 Cs and Playing to Win and treat your roadmap as a set of bets.
- Case
- HealthTrack: Strategy Crossroads
- AI build
- Strategy critic
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Week 6 · Saturday 27 February
Making Numbers Speak
Choose the metrics that matter and turn them into a story that moves a decision. AARRR, HEART and SCIA storytelling.
- Cases
- HealthTrack Redesign Update and PayEdge Launch Report
- AI build
- Exec narrator
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Week 7 · Saturday 6 March AI Week
AI Week: Shipping AI Products
Write an AI PRD, build a test set and design for failure. Learn to ship AI your users can trust.
- Case
- PayEdge: The Credit Copilot
- AI build
- AI PRD and evals
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Week 8 · Saturday 13 March Showcase
Showcase and Next Steps
The case competition. Present and defend your work as a team, demo your AI Prod Partner and leave with your growth roadmap.
- Case
- The Case Competition
- AI build
- Chief of staff
Eight Saturdays. One room. Seats are limited and applications are reviewed in order.
Apply for Cohort 4How each Saturday runs
One Saturday,
five parts.
Live on Zoom for 2 hours 25 minutes. You learn one framework, use it on your own product, then test it on a real case.
- Check-in10 min
One win from your AI Prod Partner this week.
- Lens25 min
One framework, one worked example and what AI cannot decide for you.
- Workshop45 min
Apply it to your own product, with your AI Prod Partner open.
- Case and readout60 min
Groups of three or four work the case. Mentors push back. Everyone presents.
- Close5 min
The mental model to keep and this week's AI build.
What you leave with
Your AI product partner.
An assistant built on your principles, your product and how you work. Week 7 goes further: how to ship AI products your users can trust.
- Week 1Build it with your PM principles and product context.
- Weeks 2–7Teach it one new skill every Saturday.
- Week 8Test it for failure, then demo it live.
What it can do
Run discovery with you
Plans research and synthesises it in your voice and context.
Structure your narratives
Drafts updates and docs in the format your stakeholders read.
Prep your meetings
Knows each stakeholder's goals and style so you walk in ready.
Manage your docs
Follows your rules and finds the right file when you need it.
How to join
Ready to be in the room?
Cohort 4 meets live every Saturday from 23 January to 13 March 2027. Spots are limited. When the room is full, it is full.
Apply for Cohort 4- ApplyTell us about your role and what you want to change.
- We reviewWe read every application to keep the room right.
- Confirm your seatPay to secure your place. You're in.